Track Nest | Launch Marketing Campaign

Zed’s family track App, Track Nest

Keep your loved ones Safe at 1 Click distance!

FamilyTrack leverages on operator communication channels and GLASS innovation to bring a high value added service with a universal appeal: family safety. Maps are synchronized with the emergency services databases (hospitals, police, fire stations, etc…)

Users set the Notifications and Alerts System and act in case they need help.

(Example: The application will launch an alarm when a son is detected to be more than 3km away from school during school hours)

Includes panic button for extreme emergency cases, with connection to emergency services

With Family Track you can also track people, animals, cars etc….that don’t have a mobile phone.  All you have to do is purchase one of our GPS trackers

Digital Marketing Campaign for Venezuela, Mexico and Spain

The Family Track project was launched Worldwide, targeting particular regions with high security concern issues such as: LATAM, Africa & Eastern Europe. At Zed Iberia we took care of designing entry strategies for Spanish speaking countries, focusing our efforts on Venezuela, Mexico and Spain.

Track Nest app for IOS and Android its a geolocalized tool focused in taking care of the loved ones. It gives more functionalities than its competitors ( Aqui estoy Movistar, LIFE360, …), not only giving you an accurate tracking control system but an easy to use platform to contact with them: not monitoring, but CREATING A BOND with your loved ones.

That was our main approach for the communication, centering our campaigns on its unique features:

  • Includes a PANIC BUTTON for extreme emergency, directly connected to the emergency services.

  • Alerts systems on proximity to areas and routes

  • The ability to check on your family in a glimpse

  • Realtime chat, instant messaging

Business Model: Freemium app ( 15 free days). After that advanced services by monthly subscription ( 6€/month.)

Campain objectives: obtaining records ( valid users)

Communication concepts:

  1. Your family security in your hand

  2. The tranquility of knowing where your loved ones are

  3. Connected at all times

 

Communication Elements

Tracknest 

An specific microsite was developed for the App regarding all the aspects related with the product ( English / Spanish version). Banners on social media platforms and mail marketing strategies were applied during the campaign. We also created a motion graphics video presentation regarding the product.


 

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Mobile App

App Visual Design

 

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