Zed’s family track App, Track Nest
Keep your loved ones Safe at 1 Click distance!
FamilyTrack leverages on operator communication channels and GLASS innovation to bring a high value added service with a universal appeal: family safety. Maps are synchronized with the emergency services databases (hospitals, police, fire stations, etc…)
Users set the Notifications and Alerts System and act in case they need help.
(Example: The application will launch an alarm when a son is detected to be more than 3km away from school during school hours)
Includes panic button for extreme emergency cases, with connection to emergency services
With Family Track you can also track people, animals, cars etc….that don’t have a mobile phone. All you have to do is purchase one of our GPS trackers
Digital Marketing Campaign for Venezuela, Mexico and Spain
The Family Track project was launched Worldwide, targeting particular regions with high security concern issues such as: LATAM, Africa & Eastern Europe. At Zed Iberia we took care of designing entry strategies for Spanish speaking countries, focusing our efforts on Venezuela, Mexico and Spain.
Track Nest app for IOS and Android its a geolocalized tool focused in taking care of the loved ones. It gives more functionalities than its competitors ( Aqui estoy Movistar, LIFE360, …), not only giving you an accurate tracking control system but an easy to use platform to contact with them: not monitoring, but CREATING A BOND with your loved ones.
That was our main approach for the communication, centering our campaigns on its unique features:
Includes a PANIC BUTTON for extreme emergency, directly connected to the emergency services.
Alerts systems on proximity to areas and routes
The ability to check on your family in a glimpse
Realtime chat, instant messaging
Business Model: Freemium app ( 15 free days). After that advanced services by monthly subscription ( 6€/month.)
Campain objectives: obtaining records ( valid users)
Your family security in your hand
The tranquility of knowing where your loved ones are
Connected at all times
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App Visual Design