The Story
I was hired as Digital Marketing Director and Creative Director with the enormous task of giving on/off coherence to the company for their main brands: Sach and CVTech.
Unfortunatelly after 6 months, due to production problems and internal issues, i discontinued my professional relationship with them, but not without being able to accomplish several actions.
What i found: an uncomprehensive Drupal Homepage whit a horrid design, inexistent UX and seamless interaction with social media and SEO. As of today the original company website is still active at (http://www.sachvac.com).
What I did
while we developed a new WordPress website for the company, I proposed the creation of a temporary microsite to reinforce and define their identity on their clients and customers.
This is what I came up with: I delivered a simple, clean and fully responsive Html/CSS microsite for the companies main activity languages ( spanish, english and italian), explaining their main services and the added value of their products.
Result
Website was released with a mayor newsletter campaign to their database contacts to reassure their confidence in the firm, while mayor changes were being made on the company.
The response to the new Digital image was overwhelmingly good, so mach so that the Italian division expressly demanded to adopt this microsite as their website for the Italian market, as you can nowadays see on their website ( http://www.sachvac.com/it/), due to the poor results of the older one ( null SEO activity and news updates.)