U10W Promo Launch|UNUSUAL (2014)



Campaign Elements (OFF)


We hired advertising space in some tech and leisure Spanish publications, in order to promote our new line of products, giving special attention to our featured product, the U10W.

I got the chance to design engaging creativities in full page format, something i hadn’t done for a long time.


Video Reviews and Prescribers

We got in contact with some of the mayor tech influencers on the spanish panorama, and we sent them a free of charge model for them to try. In exchange they offered us free written and video reviews on their publications and channels.

Campaign Elements (ON)

I developed a full package Digital Marketing Campaign, which included several elements

U10W Microsite

The main core of the Digital Campaign was a microsite developed in HTML5 & CSS3 to present the product. It included Video background, slick one-page navigation, gallery and video review and a direct link to our store.




Mail Marketing

Using Mailchimp as our main tool we also delivered engaging newsletters to our database customers announcing the special offer, and encouraging them to spread the word.

Social Media

Special advertisement was delivered on Social Media ( Twitter and Facebook), and we did a strong promo campaign during the previous weeks, and a quiz contest awarded with a free unit of the product.