I was hired for a 6 months project at this new Spanish Low-cost technology Startup, wich specialices on comercializing their own smartphones and tablets.
My main tasks, as creative director, were to redefine both it’s branding and online presence for a more coherent strategy on both on and off media.
What i found: an obsolete website, only adapted for Desktop usability and fixed to a very poor resolution. Both brand and online presence had been designed a few years ago, and never adapted their 2Ks look & feel, so it still mantained those ugly gradients and bulky buttons.
Conversion was poor due to technical difficulties, and navigation wasn’t very intuitive.
The main task was to readapt and optimize navigation, while mantaining and upgrading sections.
The desing process was done simuntaneously with the companies rebranding ( branding project will be updated soon), to give coherence and a new fresh look, more adapted to the actual minimalistic and flat styles.
After wireframing and designing, the implementation didn’t take very long. Working along with an external programmer, and after the beta-testing on the e-commerce platform, the project was delivered in time.
Fully responsice Magento E-Commerce, wich adapts to all sort of screen resolutions and mobile devices.
New look & Feel in synchrony with the companies logo and multimedia pieces, giving a warmer, more modern and techy touch.
Intuitive and optimized navigation, renewed user experience.
HTML5 Front-end and .psd responsive templates for easy content management.