For the las 12 years, as Creative and Art Director, i have delivered many projects from conception to end by either participating on different stages or by taking care of conducting the process.
My work inside teams has evolved with the digital industry to new strategies more aligned with a Lean and Agile iterative workflows.
Working as a freelance my process has evolved while trying all the different hats needed for the completion of the task, taking care of UX, UI, Visual Design and in some cases even Interaction.
I usually work side by side with a Developer who takes part of Coding/ Backend. Communication during the whole process is vital for a correct completion of the project.
At this point the product should be ready for the Marketing stage, in case the client requires this service, or for final delivery.
During my career i have acquired several skills which allow me to tackle different projects and make me proficient in several parts of the process.
Graphic and Web Design
Branding, Publishing, Photo retouching, Illustration
Html/CSS, CMS (WordPress, Joomla, Magento)
UX/ UI Design
User Testing Tools
Sketch / Figma, Adobe XD / Principle / Flinto, Invision / Axure
2d/3d Animation (Cinema 4D, After Effects, Flash )
Social Media, Google Analytics and AdWords, Mail Marketing