Designing impactful digital experiences across fintech, telco, and consumer platforms.
I combine strategic insight with hands-on execution, from building design systems and shaping cross-functional workflows to prototyping ideas that convert and scale. By integrating AI and data into my process, I accelerate decision-making, streamline collaboration, and craft user experiences rooted in evidence.
Curious by nature. Structured by design. Focused on outcomes.
Here is a sneak peek of my latest work. To find out more don't hesitate to check the full portfolio, where you will find other case studies ranging all sort of areas, from design or technology to leadership and management.
From my early days as a curious generalist in Madrid to leading strategic design initiatives at scale, I’ve built a career on adaptability, craft, and systems thinking. These are the core areas where I bring experience, insight, and impact.
Expert in designing seamless digital products and services, with a focus on modular design systems (Tokens & Variables), crisp UI, and user-centric methodologies.
I bring clarity to complexity, improving usability and customer experience across platforms.
Over a decade leading design teams across Europe, Asia, and the US. Driving product, digital, and omnichannel strategy.
Skilled in operational, tactical, and strategic leadership, with a strong mentoring mindset and delivery focus.
Integrating cutting-edge AI into design workflows, from GPTs and automation to generative media and predictive UX.
Focused on improving speed, scalability, and creative outcomes through smart, adaptive tools.
Dive into my latest experiments, tools, and workflows in progress. Welcome to the Lab.
I’m always open to meaningful conversations, whether it’s about a new opportunity, sharing insights, or exploring how we might work together. Feel free to send a message, connect via LinkedIn, or book a quick chat .
Looking forward to hearing from you!
