Taking as a reference Alla Kholmatova ( and her amazing book on building ‘Design Systems’) we embarked ourselves on the task of laying down the foundations for this shared design language across the Company.
Digital Design Lead - UX/UI, Visual Design, Interaction
Our Design System is composed of tangible and non-tangible elements :
It all naturally evolved within time though iteration, starting with a detailed Style Guide which focused on different graphic styles (colours, fonts, illustrations…) and their usage.
Eventually we decided to adopt the Atomic Design methodology ( by Brad Frost) which focuses on designing interfaces building from smaller to bigger elements (atoms, molecules and organisms) until being able to create full modular templates.
From there we took it a step further adopting Sketch as our main design tool and developing a full Sketch Library, with symbols representing all of our components, which would allow us to create fully branded pages and microsites in a matter of minutes.
We also created a full Online CSS Pattern Library to use on our own developments and with our external vendors. It includes all the styling needed to give consistency to our pages without any kind of missalignment.
This Pattern Library is currently on its 2.0 Version, and by the end of the year we will introduce a huge step forward with the 3.0 Version, in sync with a new Look & Feel and IA, for our so called ‘Website of the Future’.
For expanding on our visual Brand Identity we at Three Ireland have partnered with two specific agencies in order to develop a consistent Identity in line with the global brand.
This two agencies are WHAM in UK, in charge of the Global Branding for Three around the world( with strong presence on UK, Italy, Singapore...), and Boys&Girls, our usual Creative Agency who has been giving us service for all kind of On/Off Campaigns and Promotions since 2013.
For this project we created a full Pattern Library, based on Atomic Design, developed by our team and hosted on our internal CDN ( Content Delivery Network).